Business Ranking & Search Visibility Policy

At LOOKS, our goal is to help Customers discover beauty and wellness businesses that best meet their needs while promoting fairness, quality, and transparency across the Platform.

This Business Ranking & Search Visibility Policy (“Policy”) explains how businesses may appear in search results, category pages, recommendations, promotional sections, and other discovery features on the LOOKS Platform.

This Policy applies to all Business Owners registered on LOOKS.

The objectives of this Policy are to

• Deliver relevant search results to Customers.
• Reward businesses that consistently provide excellent service.
• Encourage high operational standards.
• Improve customer confidence.
• Maintain a fair and competitive marketplace.

LOOKS continuously improves its search and recommendation systems to enhance the user experience.

LOOKS independently determines how businesses are displayed throughout the Platform.

Business Owners acknowledge that listing on LOOKS does not guarantee:

• First-page placement.
• Top search ranking.
• Featured visibility.
• Equal exposure.
• Continuous promotion.

LOOKS retains full editorial and operational discretion over the presentation of search results.

Search visibility may be influenced by one or more of the following factors:

• Customer ratings.
• Customer reviews.
• Appointment completion rate.
• Response time.
• Confirmation rate.
• Cancellation rate.
• Business verification status.
• Profile completeness.
• Service availability.
• Business operating hours.
• Customer engagement.
• Popularity of services.
• Booking history.
• Quality standards.
• Compliance with LOOKS policies.
• Geographic proximity to the Customer.
• Search relevance.

No single factor determines ranking.

Verified businesses may receive greater visibility because verification helps improve customer confidence.

Verification does not guarantee higher rankings but may positively contribute to search relevance.

Businesses are encouraged to maintain complete and accurate profiles.

A complete profile typically includes

• Business logo.
• Business description.
• High-quality photographs.
• Service descriptions.
• Accurate pricing.
• Operating hours.
• Contact information.
• Updated availability.
• Business location.

Incomplete profiles may receive reduced visibility.

Businesses providing a consistently positive customer experience may receive improved visibility.

Indicators include

• Positive reviews.
• High customer ratings.
• Repeat bookings.
• Low complaint rates.
• Timely appointment management.
• Professional communication.

LOOKS continuously evaluates customer satisfaction indicators.

Operational performance plays an important role in search visibility.

Factors may include

• Appointment acceptance rate.
• Response speed.
• Appointment completion rate.
• Business cancellations.
• Customer no-show reporting.
• Schedule accuracy.

Businesses that consistently manage appointments effectively may receive improved placement.

Compliance with LOOKS Business Verification & Quality Standards may influence search visibility.

Businesses maintaining

• Clean facilities.
• Professional staff.
• High service quality.
• Positive customer feedback.

may receive improved exposure.

Customer reviews contribute to Platform transparency.

LOOKS considers factors such as

• Review quality.
• Review authenticity.
• Recent customer experiences.
• Overall customer satisfaction.

LOOKS actively monitors and removes reviews that violate Platform policies.

Search results may prioritize businesses located near the Customer or within the selected geographic area.

Location relevance may consider

• Customer location.
• Selected city.
• Distance from the Customer.
• Service availability in the selected area.

Businesses maintaining updated schedules may appear more frequently in customer searches.

Businesses are encouraged to

• Keep appointment availability current.
• Update staff schedules.
• Avoid accepting appointments that cannot be fulfilled.

LOOKS may introduce Featured Listings to help businesses increase visibility.

Featured Listings may include

• Homepage promotion.
• Category highlights.
• Search result placement.
• Seasonal campaigns.
• Promotional banners.

Participation may require compliance with additional eligibility requirements or commercial terms.

LOOKS may offer sponsored promotional opportunities.

Sponsored content shall be identified in accordance with applicable laws and Platform practices.

Participation in sponsored programs does not guarantee long-term search ranking.

Businesses participating in promotional campaigns organized by LOOKS may receive additional visibility during the campaign period.

Examples include

• Seasonal promotions.
• Holiday campaigns.
• First-time customer offers.
• Platform-wide marketing campaigns.

Campaign participation remains subject to applicable promotional terms.

LOOKS continuously improves its search and recommendation technology.

Accordingly

• Ranking methodologies may change.
• New quality indicators may be introduced.
• Existing ranking factors may be modified or removed.

LOOKS is not required to disclose proprietary algorithms or weighting methodologies.

Businesses must not attempt to manipulate Platform rankings.

Prohibited activities include

• Purchasing fake reviews.
• Creating fake bookings.
• Artificially inflating ratings.
• Using automated systems.
• Misleading Customers.
• Coordinating fraudulent activity.

Violations may result in reduced visibility, suspension, or permanent removal.

LOOKS is committed to maintaining an impartial and trustworthy marketplace.

Search visibility decisions are made with the objective of balancing:

• Customer interests.
• Business fairness.
• Platform quality.
• Operational efficiency.

LOOKS reserves the right to prioritize the overall health and integrity of the Platform.

Registration on LOOKS does not guarantee

• Search position.
• Booking volume.
• Revenue.
• Customer traffic.
• Business growth.

Business performance depends on multiple factors beyond the control of LOOKS.

LOOKS may amend this Policy from time to time.

Updated versions become effective upon publication on the Platform.

Continued participation on the Platform constitutes acceptance of the revised Policy.

Questions regarding this Policy may be submitted through the official LOOKS support channels.

Effective Date

This Business Ranking & Search Visibility Policy becomes effective upon publication on the LOOKS Platform and remains in effect until amended or replaced.

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