Legal/Anti-Fraud Policy
Anti-Fraud & Platform Integrity Policy
Effective date: 20-Jul-2026
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1. Introduction
LOOKS is committed to maintaining a secure, transparent, and trustworthy marketplace for Customers and Business Owners.
This Anti-Fraud & Platform Integrity Policy (“Policy”) establishes the measures adopted by LOOKS to detect, prevent, investigate, and respond to fraudulent, deceptive, or abusive activities affecting the Platform.
This Policy applies to
- Customers
- Business Owners
- Business Staff
- Platform Visitors
- Third-Party Service Providers
- Marketing Partners
Compliance with this Policy is mandatory for all users of the LOOKS Platform.
2. Purpose
The objectives of this Policy are to
- Protect Customers.
- Protect Business Owners.
- Protect LOOKS.
- Prevent financial loss.
- Maintain trust.
- Ensure fair marketplace operations.
- Detect fraudulent activities.
- Protect Platform integrity.
3. Zero-Tolerance Policy
LOOKS maintains a zero-tolerance approach towards fraud, deception, abuse, manipulation, and unlawful activities.
Any user found engaging in fraudulent conduct may be subject to:
- Immediate account suspension.
- Permanent account termination.
- Cancellation of bookings.
- Withholding of payments or settlements.
- Recovery of promotional benefits.
- Legal proceedings.
- Reporting to law enforcement authorities where appropriate.
4. Fraudulent Activities
Fraud includes, but is not limited to
- Identity fraud.
- Payment fraud.
- Promotional abuse.
- Fake reviews.
- Fake bookings.
- Account sharing.
- Business impersonation.
- Customer impersonation.
- Chargeback abuse.
- Document forgery.
- Money laundering.
- Unauthorized account access.
- Manipulation of Platform systems.
This list is illustrative and not exhaustive.
5. Customer Fraud
Customers must not
- Create multiple accounts to receive promotional benefits.
- Book appointments without intending to attend.
- Submit fraudulent refund requests.
- Initiate abusive chargebacks.
- Provide false personal information.
- Use stolen payment methods.
- Manipulate referral programs.
- Submit fake reviews.
Repeated violations may result in permanent removal from the Platform.
6. Business Owner Fraud
Business Owners must not
- Create fake customer accounts.
- Generate fake appointments.
- Inflate ratings.
- Purchase fake reviews.
- Encourage fraudulent reviews.
- Upload false business information.
- Misrepresent services.
- Manipulate promotional campaigns.
- Circumvent Platform payments.
- Misuse customer information.
Fraud by Business Owners may result in permanent removal from the Platform.
7. Fake Bookings
LOOKS actively monitors suspicious booking activity.
Indicators may include
- Repeated bookings from linked accounts.
- Unusual booking frequency.
- Artificial booking patterns.
- Multiple bookings using identical information.
- High cancellation rates.
- Promotional abuse.
LOOKS reserves the right to cancel suspicious bookings without prior notice.
8. Fake Reviews
Reviews must represent genuine customer experiences.
LOOKS prohibits
- Self-reviews.
- Competitor reviews.
- Purchased reviews.
- Coordinated review campaigns.
- Incentivized reviews unless expressly authorized.
Fraudulent reviews may be removed immediately.
9. Payment Fraud
LOOKS monitors payment activity to identify
- Stolen payment methods.
- Unauthorized transactions.
- Card testing.
- Suspicious payment behaviour.
- Repeated payment failures.
- Identity inconsistencies.
LOOKS may suspend payments while investigations are ongoing.
10. Chargeback Abuse
Customers should contact LOOKS before initiating chargebacks.
Repeated or fraudulent chargebacks may result in
- Account suspension.
- Permanent account termination.
- Recovery proceedings.
- Additional payment verification.
11. Promotional Abuse
Users must not manipulate
- Referral Programs.
- Promotional Discounts.
- Cashback Campaigns.
- Loyalty Programs.
- Welcome Offers.
LOOKS reserves the right to reverse promotional benefits obtained improperly.
12. Identity Verification
LOOKS may request verification at any time.
Verification may include
- Government-issued identification.
- Business documentation.
- Proof of address.
- Location verification.
- Payment verification.
- Contact verification.
Failure to complete verification may result in account restrictions.
13. Monitoring & Detection
LOOKS may use automated systems and manual reviews to detect suspicious activity.
Monitoring may include
- Login behaviour.
- Device information.
- IP addresses.
- Booking activity.
- Payment behaviour.
- Review activity.
- Referral activity.
- Business performance.
- Customer complaints.
Such monitoring is carried out to protect the Platform and its users.
14. Investigations
Where suspicious activity is identified, LOOKS may
- Request additional information.
- Temporarily suspend an account.
- Delay settlements.
- Restrict Platform features.
- Review booking history.
- Review payment records.
- Review communications where permitted by law.
- Conduct internal investigations.
Users are expected to cooperate fully during investigations.
15. Enforcement Actions
Depending on the severity of the violation, LOOKS may
- Issue warnings.
- Remove reviews.
- Cancel bookings.
- Reverse promotional benefits.
- Delay settlements.
- Suspend accounts.
- Permanently terminate accounts.
- Report unlawful activity to relevant authorities.
- Commence legal proceedings where appropriate.
Enforcement decisions shall be made at the reasonable discretion of LOOKS.
16. Protection of Customers
LOOKS may take proactive measures to protect Customers, including:
- Fraud detection.
- Payment verification.
- Business verification.
- Review moderation.
- Monitoring repeated complaints.
- Suspending suspicious businesses.
These measures are intended to improve customer confidence and Platform safety.
17. Protection of Business Owners
LOOKS may also protect Business Owners from fraudulent customer behaviour by:
- Investigating fake bookings.
- Investigating abusive refund requests.
- Investigating repeated no-shows.
- Investigating fake reviews.
- Monitoring chargeback abuse.
Business Owners are encouraged to report suspicious activity promptly.
18. Confidentiality
Fraud investigations conducted by LOOKS are confidential.
Information relating to an investigation may only be disclosed:
- Where required by law.
- To regulatory authorities.
- To payment service providers.
- To legal advisers.
- To law enforcement agencies.
- To the affected parties where appropriate.
20. Policy Updates
LOOKS reserves the right to amend this Policy from time to time.
Updated versions shall become effective upon publication on the Platform.
Continued use of the Platform constitutes acceptance of the updated Policy.
21. Contact Information
Questions regarding this Policy may be submitted through the official LOOKS support channels.
Effective Date
This Anti-Fraud & Platform Integrity Policy becomes effective upon publication on the LOOKS Platform and remains in effect until amended or replaced.
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